There is more to Swedish design than the cool contemporary minimalism it is known for. Swedish design & creativity is driven by equality. That is why we design for the many and not just the privileged few. It is made to be used, and used again – not put on a pedestal or locked behind glass.
 
This philosophy influences everything, from the way we shape our society through architecture and city planning all the way down to the way we dress – and the objects we surround ourselves with. We use design as a tool to innovate and solve problems in unexpected ways for the future. And challenge norms to create a better everyday life for you, for us, for everyone.  
 
That is why Swedish Design Matters.