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SWEDISH DESIGN MOVES


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SWEDISH DESIGN MOVES


 

There is more to Swedish design than the cool contemporary minimalism it is known for. Swedish design & creativity is driven by equality. That is why we design for the many and not just the privileged few. It is made to be used, and used again – not put on a pedestal or locked behind glass.
 
This philosophy influences everything, from the way we shape our society through architecture and city planning all the way down to the way we dress – and the objects we surround ourselves with. We use design as a tool to innovate and solve problems in unexpected ways for the future. And challenge norms to create a better everyday life for you, for us, for everyone.  
 
That is why Swedish Design Matters.

 
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Swedish Design Moves Milan


 4-9 APRIL 2017

 

Swedish Design Moves Milan


 4-9 APRIL 2017

 

SALONE DEL MOBILE
4-9 APRIL 2017

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Sweden wants to shed light over Swedish initiatives taking place during Salone del Mobile and Fuorisalone in Milan. They are the best stories we can tell about where, why and how Swedish design is moving forward right now and are excellent representatives for the motto of Swedish Design Moves: “Driven by equality; solutions by creativity”.

We will engage visitors with events, seminars, receptions with Swedish taste, sound and feeling. Workshops will be held in the up-and-coming district 5vie, in the middle of Milan’s old town, where we will also host exclusive late-night dinners inside the exhibition Armour mon Amour by Färg & Blanche in Teatro Arsenale.

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Stockholm Design Week


6-12 FEBRUARY 2017

Stockholm Design Week


6-12 FEBRUARY 2017

Press trip

Stockholm Design week, the most important week of the year for Swedish and Scandinavian design, is closing in. In the beginning of February 2017 designers, architects, fashion designers and other creative minds gather in the Swedish capital to meet, thrive and get inspired.

Swedish fashion designers at work

We see this as the perfect opportunity to introduce Swedish Design Moves – an initiative taken by the Swedish Government with the purpose to increase international interest for Swedish design, fashion and architecture. We know of your great interest and knowledge within these fields and would very much like to present, discuss and further develop our ideas with you in person.

Programme

A full program offering some of the best design experiences in Stockholm was organised, giving you the chance to experience some of the most interesting venues as well as meeting some of the most inspiring people that design Sweden has to offer right now. 

See the photos from the press trip here.

All photos by Andreas Beronius.

MORE INFORMATION

Information & PRESS


Information & PRESS


ABOUT SWEDISH DESIGN MOVES

Swedish Design Moves is a program that aims at increasing the international awareness of Swedish design, including the branches of architecture, fashion and furniture. The overall goal is to increase the number of visitors to Sweden interested in design as well as exports of Swedish design.

The program is led by Visit Sweden and is part of a Swedish governmental initiative.

IMages

Find Swedish design images at Imagebank Sweden 

CONTACT

For general information about Swedish Design Moves please contact mpg@visitsweden.com

For information about Swedish Design Moves Milan contact johan.cavallini@visitsweden.com